Writing on business, value, and value AI actually delivers.https://richard-brooks.com/https://richard-brooks.com/youtube-live-auto-dubbing/https://richard-brooks.com/youtube-live-auto-dubbing/From early 2027 YouTube will translate live streams as the creator talks. Your clients will ask for the same thing. The question is who pays when the machine gets a word wrong.Fri, 02 Oct 2026 00:00:00 GMThttps://richard-brooks.com/nobody-asked-the-language-industry/https://richard-brooks.com/nobody-asked-the-language-industry/Sixty organisations signed up in New York to bring AI to 3.4 billion people in their own language. No language company signed, and the industry's fastest-growing business is about to get cheaper.Wed, 23 Sep 2026 00:00:00 GMThttps://richard-brooks.com/the-best-way-to-learn-ai-is-to-play/https://richard-brooks.com/the-best-way-to-learn-ai-is-to-play/How and why I made kam.fm, a ten-track comedy album about key account management. Five hours, thirty dollars, Suno, Claude and Grok, and the only lesson is in the making.Sun, 13 Sep 2026 00:00:00 GMThttps://richard-brooks.com/your-ai-needs-a-lingua-franca/https://richard-brooks.com/your-ai-needs-a-lingua-franca/Claude is kinder in Hindi and harder in Russian, on the same plan, the same afternoon. Thirty years of research on company languages says what to do about it, and it is not "use English".Sun, 13 Sep 2026 00:00:00 GMThttps://richard-brooks.com/the-universal-speed-limit-of-human-language-and-what-it-means-for-ai/https://richard-brooks.com/the-universal-speed-limit-of-human-language-and-what-it-means-for-ai/Imagine standing in a Tokyo subway, listening to the rapid-fire rhythm of Japanese conversations around you. Then picture yourself in a UK pub, where En…Tue, 29 Oct 2024 00:00:00 GMThttps://richard-brooks.com/the-ultra-fast-reading-machine-inside-your-head/https://richard-brooks.com/the-ultra-fast-reading-machine-inside-your-head/New research reveals the lightning-fast way your brain processes languageSun, 27 Oct 2024 00:00:00 GMThttps://richard-brooks.com/llms-for-marketing-lsps/https://richard-brooks.com/llms-for-marketing-lsps/Generative AI has captured the spotlight in the language services industry, primarily due to its perceived competition with professional translators. Ho…Sat, 14 Sep 2024 00:00:00 GMThttps://richard-brooks.com/the_goal/https://richard-brooks.com/the_goal/In the realm of business literature, Eliyahu M. Goldratt's "The Goal" stands out as a compelling and enduring novel that has transformed the way countle…Thu, 11 Jul 2024 00:00:00 GMThttps://richard-brooks.com/ai-agents-translation/https://richard-brooks.com/ai-agents-translation/I recently shared my thoughts on LinkedIn about the potential of AI Agents and how this technology could be utilised to develop self-managing AI systems…Tue, 21 May 2024 00:00:00 GMThttps://richard-brooks.com/gpt-4-passed-the-turing-test-and-what-it-means-for-the-future-of-ai/https://richard-brooks.com/gpt-4-passed-the-turing-test-and-what-it-means-for-the-future-of-ai/A recent study by researchers at UC San Diego, titled "People cannot distinguish GPT-4 from a human in a Turing test," has tested the capabilities of mo…Thu, 16 May 2024 00:00:00 GMThttps://richard-brooks.com/tips-to-give-a-good-presentation/https://richard-brooks.com/tips-to-give-a-good-presentation/Undoubtedly, a thorough understanding of management theories and principles is crucial in any career. Yet, the defining factor that transforms a good ma…Sun, 07 Jan 2024 00:00:00 GMThttps://richard-brooks.com/insights-from-the-key-account-management-forum-conference/https://richard-brooks.com/insights-from-the-key-account-management-forum-conference/As the chair of the Key Account Management Forum Winter Conference at Cranfield School of Management, it was my privilege to orchestrate an assembly of …Tue, 05 Dec 2023 00:00:00 GMThttps://richard-brooks.com/applying-philosophical-razors-to-management/https://richard-brooks.com/applying-philosophical-razors-to-management/Borrowed from the world of critical thinking and philosophy, 'razors' are not the physical tools we associate with cutting or shaving, but rather, they …Sun, 26 Nov 2023 00:00:00 GMThttps://richard-brooks.com/value-based-selling/https://richard-brooks.com/value-based-selling/Value in B2B markets is a critical aspect of sales and business development. Price pressures are everywhere and as talk to a tightening of the economy P…Mon, 13 Nov 2023 00:00:00 GMThttps://richard-brooks.com/b2b-sales-reading-list/https://richard-brooks.com/b2b-sales-reading-list/These books are written by renowned experts and thought leaders on the subject of B2B sales. They offer a great starting point for anyone wanting to dev…Sat, 25 Mar 2023 00:00:00 GMThttps://richard-brooks.com/break-the-ice-at-your-next-corporate-workshop/https://richard-brooks.com/break-the-ice-at-your-next-corporate-workshop/Corporate workshops can be an effective tool for promoting workplace team building, professional development, solving problems and departmental collabor…Tue, 14 Mar 2023 00:00:00 GMThttps://richard-brooks.com/ten-ideas-for-corporate-workshops/https://richard-brooks.com/ten-ideas-for-corporate-workshops/Are you tasked with organising a corporate workshop but need ideas? This post might help.Tue, 14 Feb 2023 00:00:00 GMThttps://richard-brooks.com/3-12-6-planning-framework/https://richard-brooks.com/3-12-6-planning-framework/In a lot of the company workshops and training I run I ask the delegates to create a plan.Mon, 13 Feb 2023 00:00:00 GMThttps://richard-brooks.com/lsp-sales-with-spin-selling/https://richard-brooks.com/lsp-sales-with-spin-selling/Having a process for sales is important for success in localization. A process provides a consistent, repeatable method for selling that can be used by …Wed, 08 Feb 2023 00:00:00 GMThttps://richard-brooks.com/planning-corporate-workshops/https://richard-brooks.com/planning-corporate-workshops/Corporate workshops are an effective way to train employees, build an awesome team, and drive business growth. The trouble can be that organising a succ…Mon, 30 Jan 2023 00:00:00 GMThttps://richard-brooks.com/listen-to-the-conquer-new-markets-podcast/https://richard-brooks.com/listen-to-the-conquer-new-markets-podcast/Was very lucky to share some time with industry legend Levent Yildizgoren on his Conquer New Markets podcast. He's a great host and I'm very grateful fo…Thu, 12 Jan 2023 00:00:00 GMThttps://richard-brooks.com/management-quotes/https://richard-brooks.com/management-quotes/I love using quotes in my work/presentations. It's important to learn about our craft from the people who have come before us and the 70 quotes below ha…Thu, 12 Jan 2023 00:00:00 GMThttps://richard-brooks.com/create-smart-goals-for-your-business/https://richard-brooks.com/create-smart-goals-for-your-business/Do you feel that you're working harder and harder but don't seem to achieve anything?Tue, 03 Jan 2023 00:00:00 GMThttps://richard-brooks.com/how-to-use-gartners-hype-cycle/https://richard-brooks.com/how-to-use-gartners-hype-cycle/Every year Gartner publishes its Hype Cycle. If you've been to any business presentation at a conference there is a very good chance you've seen this mo…Tue, 03 Jan 2023 00:00:00 GMThttps://richard-brooks.com/pestle-analysis/https://richard-brooks.com/pestle-analysis/PESTLE Analysis is a management tool developed to help a company examine the external factors impacting a business. For ease these factors are split int…Mon, 02 Jan 2023 00:00:00 GMThttps://richard-brooks.com/wordpress-plugins/https://richard-brooks.com/wordpress-plugins/This site is made with WordPress. It's awesome. It's free. It's easy to use. It indexes really well in the search engines. You should use it too.Mon, 02 Jan 2023 00:00:00 GMT