Richard Brooks
My thoughts on business, value, and how AI is changing both.
Thirty years running businesses. Now I help you run yours. Along the way I've invested in companies and worked inside others as a fractional CMO, and I teach AI, sales and key account management at Cranfield. Two books so far. More about me.
Latest essay
Why growing companies keep hitting a glass ceiling
Larry Greiner's growth curve explains why companies grow smoothly to a certain size and then hit a crisis, again and again. The five phases and their crises, why the team that starts a business is rarely the team that grows it, how to prepare before the crisis arrives, and what it looks like in a language company. With an animated curve and a diagnostic.
Figure 1
Evolution and revolution as organisations grow
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