Richard Brooks
My thoughts on business, value, and how AI is changing both.
Thirty years running businesses. Now I help you run yours. Along the way I've invested in companies and worked inside others as a fractional CMO, and I teach AI, sales and key account management at Cranfield. Two books so far. More about me.
Latest essay
What AI can now do for your most important customers
Seven jobs AI can now take on for a strategic customer: keeping the account plan current, checking the relationship map against the record, rehearsing the buying group, putting value in the customer's own words, watching the account between meetings, holding the memory through a handover, and building tools for one customer. With seven interactive figures, some redrawn from the slides I teach from at Cranfield.
How long an AI can work on its own
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