Richard Brooks

My thoughts on business, value, and how AI is changing both.

Thirty years running businesses. Now I help you run yours. Along the way I've invested in companies and worked inside others as a fractional CMO, and I teach AI, sales and key account management at Cranfield. Two books so far. More about me.

Latest essay

2 November 2026 · 10 min readNew

How to use the Business Model Canvas

A complete guide to the Business Model Canvas: what the nine blocks mean, the questions to ask in each, the order to fill them in, a worked example, how to run a canvas workshop, the common mistakes, and how to use it on your key customers. With an interactive canvas.

Figure 1

The canvas, block by block

Our drawing of the standard layout, after Osterwalder and Pigneur. The customer side is on the right, the operations side on the left, and the value proposition sits in the middle, with the money underneath.

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