Most of what I know, I learned before I wrote it down. Thirty years running companies: a family firm, manufacturing, technology and an international agency. CEO, CFO, CRO and CMO. A Cranfield MBA. A buyout of my own, and several others on both sides. Advisor. Turnarounds with my own money in them. Ex-treasurer of ELIA and of ALC.
I teach key account management at Cranfield. I run BRXconsults, and one half of Value Matters. I write books on the work, and the essays live here: business, language, and the practical uses of AI in B2B.
I write from experience, not the handbook.