Richard Brooks

My thoughts on business, value, and how AI is changing both.

Thirty years running businesses. Now I help you run yours. Along the way I've invested in companies and worked inside others as a fractional CMO, and I teach AI, sales and key account management at Cranfield. Two books so far. More about me.

Latest essay

6 November 2026 · 18 min readNew

What I told Carnegie Mellon’s translation students

Notes from an evening with translation students at Carnegie Mellon University: why the language industry is worth staying in, four waves of technology, why AI grew out of translation, why linguists make the best salespeople, Popeye, a sauna, speaking, your name as the one thing you own, and resilience. With three interactive figures.

Figure 1

From pencil to AI

  1. Pre-1990sPencil and the typing poolEvery word by hand, typed up by someone else
  2. 1990sTranslation memoryNever translate the same sentence twice
  3. 2006Statistical MTGoogle Translate: free, rough translation for everyone
  4. 2016Neural MTGoogle, then DeepL: fluent enough to post-edit
  5. 2017The TransformerBuilt for translation, became the engine of AI
  6. 2022+LLMsAI dubbing, AI interpreting, translation inside everything

Every step, people said translation was finished.

The milestones in translation technology I talked through on the night.

Read the essay

Get the monthly letter

Once a month: the best of the essays, plus my take on what changed in AI and the language industry.

One email a month. You'll get a confirmation email first, and every letter has an unsubscribe link. How your email is handled.

More writing

Family misfortunes: six family business pitfalls to avoidNew

November 2026 · 10 min read · animated figures

How to use the Business Model CanvasNew

November 2026 · 10 min read · animated figures

Don't be very good at a bad strategyNew

October 2026 · 5 min read · animated figures

Five puzzles AI could crack nextNew

October 2026 · 9 min read · animated figures

Where's the Herbie in your business?New

October 2026 · 7 min read · animated figures

Two machines broke the same rule on the same dayNew

October 2026 · 8 min read · animated figures

All essays  ·  Search

Books

AI Strategy for Sales Teams

with Andrew Hough and Richard Vincent · 2026

Creating Customer Value Propositions with AI

with Mark Davies and Dr Sue Holt · Kogan Page, July 2027

Daily news

AI news: what changed today, and why it matters

A short list for people who run businesses, every morning at 7am

Language news: the languages people actually speak

Policy, schools, revival and the technology arriving on top of them, every morning at 7am