Trusted Advisor to the Localization Industry

Richard Brooks is a trailblazer in the localization industry and beyond. Discover a world where expertise meets innovation and leadership shapes the future.
It all starts with a conversation.

Richard Brooks at EliaND

A Business Philosophy Rooted in Innovation, Collaboration, and Entrepreneurial Growth

My business philosophy is anchored in a commitment to continuous learning, adaptability, and a forward-thinking approach, crucial in today’s fast-paced global market. It is built on three foundational pillars: innovation, collaboration, and growth. Innovation is the heartbeat of my strategy, fuelling the pursuit of novel solutions, especially in the vibrant field of localization. Collaboration is vital in nurturing teams and client relationships, creating a synergistic environment where ideas and expertise are shared and valued. Growth is central, encompassing not only business metrics but also the personal and professional development of individuals and teams I mentor.

A key part of this philosophy is my dedication to working with entrepreneurs. I focus on unlocking the latent value in their businesses, guiding them to uncover and capitalise on hidden opportunities and potential. Combining these elements, my philosophy strives for sustainable and impactful progress, both in the businesses I engage with and the broader industry.


Driving transformative change through creative thinking, turning unique ideas into impactful solutions that advance your business forward.


Building synergistic partnerships that combine individual strengths into collective success, enhancing outcomes for your business and your clients.


Focusing on the strategic enhancement of your business, deeply enriching customer experiences, and significantly elevating the value delivered to every stakeholder.

Localization Industry

The localization industry is a sector teeming with incredibly intelligent individuals, each possessing global knowledge and brains the size of planets. I’ve been fortunate to be a part of this dynamic industry for the majority of my professional life. It has been an unending source of opportunities and learning for me. To the people outside of it its the largest industry they’ve never heard of. 

My journey in localization has taken me across the globe, focusing on the USA, UK, and Europe. Yet, due to the very nature of localization, my workplace has been virtually everywhere.

I’ve had the privilege of presenting in 50 different countries and organising international events in at least a dozen, embracing the global essence of the industry.

My involvement has been extensive and fulfilling. I’ve held a seat on the board of the Association of Language Companies, contributing to shaping industry-wide standards and initiatives. Additionally, as a board member of the European Language Industry Association, I’ve engaged in cross-continental collaboration and innovation, fostering connections across and developed robust financial models. I’ve actively led localization workshops at major industry conferences, sharing my insights and continually learning from peers. These experiences have deepened my understanding and allowed me to play a part in guiding the industry’s growth and evolution.

It’s not just the large, international stages that have left an indelible mark on me. Some of my most memorable experiences have come from smaller, local conferences. These more intimate settings have allowed for deeper connections and richer discussions about the intricacies of localization – experiences and real stories that have greatly enriched my appreciation and understanding of this unique and vibrant industry.

Academic Career

My career has been guided by a commitment to continuous learning. This journey gained significant momentum in 2004 with my enrolment in the Executive MBA program at Cranfield School of Management, a prestigious institution recognised for its triple EQUIS, AACSB, and AMBA accreditations. The experience was transformative, profoundly shaping my professional perspective and fostering lasting friendships. Since then, I have dedicated myself to annual executive education, continually enhancing my knowledge and skills.

In my current role as a Visiting Fellow at Cranfield School of Management, I work with the Strategic Sales and Marketing Programs. My research focuses on value creation in B2B sales, key account management, and sales leadership. A defining moment was my contribution to the Key Account Management Forum Conference, which convened 120 international academics and practitioners to explore AI’s role in advancing B2B sales strategies. This gathering was a crucible of intellectual growth, expanding our collective grasp of technology’s interface with sales methodologies.

This role also provides the privilege of consulting with some of Cranfield’s clients, allowing me to influence and enhance strategic sales processes at some of the largest companies in the UK and Europe. Through this, I’ve unlocked substantial value for these organisations and their customers.

Extending beyond Cranfield, I also serve as a guest lecturer at various other international universities, covering topics like sales, marketing, key account management, entrepreneurship, and the intricacies of the localization industry. Sharing my experiences and insights with students and professionals is a passion that reflects my deep gratitude to the academic community, which has been instrumental in my growth.

KAM Conference Professor Daniel Prior
Andrea Clatworthy of Fujitsu
Presenting about AI and Sales at Cranfield School of Management

Professional Career

Throughout my professional career I have established and developed successful partnerships with some of Europe’s leading companies. A crucial element of these collaborations has been my role in spearheading their international content and business strategies. 

I’ve added value to the localization process by exploring and improving how the supply chain can benefit from improved management of international resources. This strategic approach has involved optimising the use of global language assets, enhancing cross-border collaborations, and ensuring a more efficient and effective workflow, contributing substantially to the international successes of my customers.

In addition to my contributions in the private sector, my expertise has been pivotal in supporting the UK Government in fulfilling its international obligations through various national procurement exercises. My involvement in these projects, some of which are of significant national and international importance, and others that remain undisclosed, showcases my capacity to handle sensitive and high-stakes initiatives. My work helped the government achieve its financial efficiency goals and played a critical role in enhancing the supply and management of professional language resources within the UK.

Professional Localization Experience
Professional Localization Experience
Professional Localization Experience
Professional Localization Experience
Professional Localization Experience

Transforming Leadership and Business Growth

As a consultant specialising in senior leadership development, unlocking key accounts, and catalysing company growth, I offer a unique blend of academic insight and practical experience. My expertise lies in navigating complex business landscapes and delivering actionable strategies tailored for success.

Together, we can chart a course to achieve your objectives and elevate your business to new levels.

Let’s move it forward

Begin your journey to success with a simple conversation. Schedule a call with me, and let’s discuss your goals and challenges. Together, we can explore solutions and strategies tailored to your needs.