If you have twenty-one seconds, this is who I am and what I do.
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The same story, in words
Teacher. Entrepreneur. Business coach. Investor. Author. Builder.
I have spent thirty years running companies, in manufacturing, technology and an international agency, and I have sat in the CEO, CFO, CRO and CMO seats, with a Cranfield MBA along the way. I have also worked inside other companies as a fractional CMO, carrying the number rather than handing over a strategy deck. I run BRXconsults, my own company, and co-founded Value Matters with Mark Davies. Now I help you run yours.
I am a Visiting Fellow at Cranfield School of Management, where I teach AI, sales, marketing and key account management: how companies create tangible value with the latest technology and thinking.
I wrote AI Strategy for Sales Teams with Andrew Hough and Richard Vincent (Kogan Page, 2026). Creating Customer Value Propositions with AI, with Mark Davies and Dr Sue Holt, is out from Kogan Page in May 2027.
I have given hundreds of talks, keynotes and masterclasses to thousands of people, from Rio to Manchester and Toronto to Tokyo.
Much of my work is in the language industry. I was Treasurer of ELIA and of the ALC, and many of my clients are language companies, which is why so many of my essays are about it.
I build what I teach. Forty-three builds so far: opportunity dashboards that find a sales team's next conversation, an AI coach for account planning, and tools that turn site drawings into cost estimates. And some for fun, including kam.fm, a comedy album about key account management (how I made it), and Renewal, a key account survival game. Every one is fun, interactive and bespoke to the client's requirements.
I write about all of it here, and once a month I send a letter with the best of it.
Business, value and AI implementation. If you want help creating value in your business with technology, get in touch.