Latest Blog Posts
Welcome to my blog, where the art and science of sales, marketing, key account management, localization, language, and management converge. Here, I delve into the intricacies of these disciplines, leveraging my extensive experience as a consultant and educator to bring you insights that can transform the way you approach your business. Whether it’s refining your sales strategy, mastering the art of marketing, navigating the complexities of key account management, or understanding the nuances of localization and language in a global market, this blog is your go-to resource.
I encourage lively discussion and value your insights. Your comments and experiences enrich our understanding and foster a community of learning and growth. So, as you explore the ideas and strategies shared here, I invite you to join the conversation. Share your thoughts, ask questions, and engage with fellow readers. Together, let’s embark on a journey towards enhanced business acumen and success.
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Harnessing AI for Language Service Providers
Explores the transformative role of AI in the language services industry. It examines practical applications of large language models (LLMs) across various LSP operations, including marketing, sales, and client service. Emphasises the importance of strategic AI integration, client value, and navigating issues of data privacy and security within the ever-evolving AI landscape.
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Hiring a Consultant: Navigating Growth in Localization and Translation
Explore the transformative role of consultancy in the localization and translation industry. This article delves into the essential qualities of a business consultant, the strategic value they bring to businesses, and the process of engaging with a consultant. It reflects my personal journey into consultancy and my approach to bridging theory with practice, offering valuable…
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Advanced Link Building Strategies for Localization Firms
This article delves into link building for localization companies, highlighting strategies like quality content creation, effective outreach, guest blogging, and social media utilisation. It emphasises the importance of high-quality backlinks and offers insights into future trends, focusing on ethical practices and the potential impact of AI in the industry.
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Tips to Give a Great Presentation
Master the art of impactful presentations with expert tips on planning, audience analysis, managing fear, and personal growth. Elevate your public speaking skills to inspire and lead with confidence.
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Insights from the Key Account Management Forum Conference
In the dynamic world of Key Account Management (KAM), the integration of Artificial Intelligence (AI) and advanced pricing strategies is revolutionising how businesses interact with their key clients. The KAM Forum Winter Conference, chaired and designed by me, Richard Brooks, at Cranfield School of Management, brought together leading minds to delve into these topics. We…
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Sharpening your Business Skills
Explore how philosophical razors, timeless principles from critical thinking and philosophy, can sharpen your management and business strategies. From simplifying decision-making to fostering innovation, this post delves into the practical applications of Occam’s, Hanlon’s, Hitchen’s, High Agency, Alder’s, and Bragg’s Razors in a business context.
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Mastering Value-Based Selling in B2B Markets: Insights and Strategies from a Groundbreaking Study
Explore the transformative power of Value-Based Selling (VBS) in B2B markets with our latest blog post. Delving into the insights from the seminal study “Three Ways to Sell Value in B2B Markets,” we uncover the strategies and nuances of VBS. From understanding customer-centric approaches to navigating industry-specific challenges, this post is your guide to mastering…
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Influencing ChatGPT’s LSP Recommendations
With the rise of Generative AI tools like ChatGPT, the ways we research company reputations are shifting. This article delves into a hands-on experiment, assessing how translation service providers are evaluated by AI. Learn how the industry must evolve its marketing strategies to remain at the forefront of this AI-driven era.
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Procurement in the Age of Automation
Discover how AI and automation are revolutionising procurement and what it means for sales professionals. This article delves into key strategies for adapting to this new landscape, particularly for those in Key Account Management. Stay ahead of the curve and become a more effective sales professional.