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Reading List for B2B Sales Superstars

Discover the ultimate B2B sales reading list, featuring renowned experts and thought leaders who share invaluable insights on prospecting, lead generation, relationship building, value-based selling, and innovative sales techniques. Learn from groundbreaking books such as SPIN Selling, The Challenger Sale, and The New Strategic Selling to transform your approach to complex B2B sales situations and create lasting value for your customers.

Maximise LSP Sales with SPIN Selling

The importance of having a sales process for success in localization. Introduces the SPIN Selling process developed by Neil Rackham. SPIN stands for Situation, Problem, Implication, and Need-Payoff, and the process focuses on understanding the needs and motivations of the buyer. Shows guidance on how to apply SPIN Selling to the localization industry and provides sample situation and problem questions for use in sales meetings.