These workshops, having been a highlight at prestigious localization events such as SlatorCon, ALC, EUATC, ATC, memoQfest, BLISS and Gala, are crafted to deliver practical insights and strategies that empower your business in the dynamic and competitive global marketplace.
Tailored Localization Workshops
Welcome to my exclusive series of Localization Workshops, designed specifically for Localization Companies and Language Service Providers (LSPs). With an extensive 30-year journey in the localization industry and a track record of leading successful teams across the globe, I am excited to offer you a suite of workshops aimed at unlocking and maximising the hidden potential within your organisation.
Each workshop listed here can be specifically tailored to align with your company’s unique goals and challenges. Whether conducted online or in person, I assure you an engaging, interactive, and transformative experience. If you have a workshop in mind that’s not listed or have specific needs, please do reach out and discuss how it can be made a reality for your team.
Localization Inspiration Cards
The Localization Inspiration Cards have been developed to enable senior teams within LSPs to solve customer challenges. They are used as part of a customer workshop where we develop customer personas, brainstorm customer localization challenges and then use these cards to inspire creative solutions.
These cards are a brainstorming tool and a catalyst for transformation. They are used to develop your company’s approach to creating customer value. Enabling your team to think outside the box and develop innovative solutions that are tailored to the unique needs of your customer’s localization challenges. Often a new way of looking at a problem can lead to new opportunities.
Comprising of 100 physical cards, they bring a tangible and tactile element to the brainstorming process. There’s something uniquely satisfying and engaging about holding these cards in your hands and physically interacting with them. This tactile aspect encourages participants to engage more deeply with the content, fostering a sense of connection and creativity. Users often find themselves drawing on the cards, arranging them in creative formations, and using them in ways that digital tools can’t replicate. This hands-on interaction enhances the brainstorming experience and unlocks new levels of creativity and collaboration. The physical nature of the cards makes them a versatile and inviting tool, encouraging team members to engage in a more immersive and interactive problem-solving process.
Localization Industry Analysis
Enhance your company’s understanding of the localization industry with this specially designed workshop. It aims to sharpen your managers’ abilities in analysing market forces, equipping them with the skills to understand and shape localization market dynamics.
I instil essential market analysis skills, ensuring your team is well-versed in business literacy. This approach guarantees that your organisation is not using someone else’s strategic playbook. The workshop is crafted to empower your team with the confidence and expertise to understand, navigate, and lead in the localization market.
Workshop Highlights:
- PEST Analysis: Macroeconomic factors influencing your business. We’ll thoroughly examine political, economic, social, and technological aspects. Allowing you to anticipate and proactively adapt your strategies to external macroeconomic factors.
- Porter’s Five Forces: This fundamental tool provides a clear understanding of how various competitive forces shape the dynamics within an industry. In this segment, we’ll thoroughly examine the intensity of competition, unravel the intricacies of customer and supplier bargaining power, explore the challenges posed by new market entrants, and assess the threats from substitute products or services. By the end of this analysis, you’ll gain a nuanced perspective on these forces and how they collectively influence your market position and strategy.
- Business Model Canvas: Gain clarity on your business model through the interactive canvas exercise. You’ll map out your organisation’s value proposition, revenue streams, key activities, customer relationships, and other essential elements. This comprehensive view is designed to spotlight new opportunities and potential growth areas.
Participants will leave this workshop with an understanding of the macro-environment, in-depth insights into competitive forces shaping the localization industry, and a refined business model ready for implementation.
Strategic Account Management Masterclass for LSPs
Helping you elevate your client engagement strategies with this specialised Key Account Management workshop. Designed specifically for professionals in the language services industry who are running large accounts.
The localization industry creates huge amounts of value, often for clients that dwarf the industry in size. In such a landscape, standard sales approaches can fall short. This masterclass addresses this gap, exploring the discipline of managing key accounts from a strategic perspective. Attendees will gain the tools and insights necessary to not only retain but also thoughtfully develop their key accounts, differentiating strategic account management from regular sales endeavours.
KAM Workshop highlights include:
- Introduction to Key Account Management: Overview of what KAM is, its importance in the business world, and how it differs from traditional sales approaches. This would also include its relevance and application in the localization industry.
- Understanding Key Accounts: Techniques for identifying and categorising key accounts. This includes understanding which accounts are most valuable and why, based on factors like revenue potential, strategic importance, and alignment with business goals.
- KAM Strategies and Frameworks: Detailed exploration of various strategies and frameworks used in KAM, such as the RACI model (Responsible, Accountable, Consulted, and Informed), and how they can be applied specifically in the context of LSPs.
- Client Needs Analysis: Training on how to effectively analyse and understand the needs, challenges, and goals of key accounts, especially focusing on the unique aspects of language and cultural considerations.
- Customising Services for Key Accounts: Guidance on tailoring services and solutions to meet the specific needs of key accounts, which in the case of LSPs, might involve specialised language services, cultural consulting, etc.
- Strategic Planning and Account Plans: Instruction on how to develop comprehensive account plans that include short-term and long-term goals, strategies for account growth, and methods to measure success. Using your own customers as case studies we will create account development plans which can be actioned quickly into your own operations.
- Case Studies and Role-Playing Exercises: Real-world case studies and role-playing scenarios to provide practical experience and insights.
This workshop is interactive and fosters a collaborative environment where participants are encouraged to engage with one another. It provides a unique opportunity for attendees to experiment with various strategies in a safe and supportive setting, free from real-world risks. I emphasise hands-on learning and practical application, allowing participants to confidently explore and apply new concepts. By promoting this dynamic and immersive approach, the workshop ensures that every participant can effectively integrate these strategies into their professional practices, fully prepared to elevate their key account management skills for LSPs.
LSP Operational Growth Management Training
Dive deep into the world of Operations Management specifically tailored for Language Service Providers (LSPs) in this comprehensive 4-session, interactive online course. This course is built on top of the research from Slator and ran several times a year.
What You’ll Gain:
- Strategic Insights: Develop a robust Operations Strategy for your LSP.
- Confidence in Change Management: Navigate the complexities of operational transitions, handling both process and people aspects effectively.
- Practical Tools: Acquire the necessary tools to design and improve your business operations, enhancing your managerial capabilities.
- Strategic Plan: Development of a plan, putting the knowledge into action, and 1-2-1 coaching.
Course Structure and Learning Methods
Spread across four sessions with intervals for independent study, this program is structured to provide a blend of theoretical knowledge and practical application for managing growth in localization companies.
All lessons are built on top of Slator’s localization industry research and (broadly speaking) cover; running today’s business, improving today’s business and preparing for tomorrow’s business. Attendees develop a practical action plan (3 years, 12 months, 6 weeks) and valuable feedback on achieving your first milestone.
How My Workshops Make the Difference
- Expert-Led Sessions: Leverage three decades of localization industry experience for insights you won’t find anywhere else.
- Customised Learning: Each workshop is tailored to meet the unique challenges and objectives of your organisation.
- Interactive and Collaborative: Engage in dynamic sessions that encourage hands-on learning and team collaboration.
- Real-World Application: Take away actionable strategies and tools that can be immediately implemented in your business.
- Ongoing Support: Benefit from continuous support and guidance as you apply what you’ve learned.
Ready? Let’s have a conversation… reach out to me via