Latest Blog Posts
Welcome to my blog, where the art and science of sales, marketing, key account management, localization, language, and management converge. Here, I delve into the intricacies of these disciplines, leveraging my extensive experience as a consultant and educator to bring you insights that can transform the way you approach your business. Whether it’s refining your sales strategy, mastering the art of marketing, navigating the complexities of key account management, or understanding the nuances of localization and language in a global market, this blog is your go-to resource.
I encourage lively discussion and value your insights. Your comments and experiences enrich our understanding and foster a community of learning and growth. So, as you explore the ideas and strategies shared here, I invite you to join the conversation. Share your thoughts, ask questions, and engage with fellow readers. Together, let’s embark on a journey towards enhanced business acumen and success.
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Influencing ChatGPT’s LSP Recommendations
With the rise of Generative AI tools like ChatGPT, the ways we research company reputations are shifting. This article delves into a hands-on experiment, assessing how translation service providers are evaluated by AI. Learn how the industry must evolve its marketing strategies to remain at the forefront of this AI-driven era.
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Procurement in the Age of Automation
Discover how AI and automation are revolutionising procurement and what it means for sales professionals. This article delves into key strategies for adapting to this new landscape, particularly for those in Key Account Management. Stay ahead of the curve and become a more effective sales professional.
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Tips for an Effective SEO Strategy
Over 100 practical SEO strategies I’ve gathered through years of experience, experiments, and projects across various industries. While SEO advice online is often anecdotal, these tips are grounded in techniques that have generated millions of monthly organic visits for my clients.
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Reskilling in the Age of AI
Key takeaways from the Harvard Business Review article “Reskilling in the Age of AI.” New paradigms for leaders and employees to adapt to an AI-driven world, focusing on continuous learning, skill versatility, data-driven decision-making, and ethical considerations.
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Localization Inspiration Cards
Discover the power of Localization Inspiration Cards in crafting unique value propositions. This hands-on, multi-sensory tool is designed for senior teams in the localization industry, offering a targeted approach to complex business challenges.
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PEST Analysis for the Localization Industry: An Essential Strategic Tool
Discover the pivotal role of PEST analysis in the localization industry. Uncover insights on political, economic, social, and technological factors impacting global brands and local markets.
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Reading List for B2B Sales Superstars
Discover the ultimate B2B sales reading list, featuring renowned experts and thought leaders who share invaluable insights on prospecting, lead generation, relationship building, value-based selling, and innovative sales techniques. Learn from groundbreaking books such as SPIN Selling, The Challenger Sale, and The New Strategic Selling to transform your approach to complex B2B sales situations and…
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Break the Ice at Your Next Corporate Workshop
Create a successful and engaging corporate workshop by breaking the ice with effective icebreakers. Learn what an icebreaker is, why it’s important, and get examples of icebreakers for the corporate environment. Discover the benefits of using an external facilitator and explore the advantages and disadvantages of online versus in-person workshops. With these tips and strategies,…
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Ten Ideas for Corporate Workshops
Looking for ideas to improve employee engagement and enhance productivity in your organisation? Check out our article featuring ten corporate workshop topics, including time management, diversity and inclusion, stress management, and more, that can help you achieve your goals. Add these workshops to your company’s schedule to bring new energy to your brainstorming and project-based…