Latest Blog Posts
Welcome to my blog, where the art and science of sales, marketing, key account management, localization, language, and management converge. Here, I delve into the intricacies of these disciplines, leveraging my extensive experience as a consultant and educator to bring you insights that can transform the way you approach your business. Whether it’s refining your sales strategy, mastering the art of marketing, navigating the complexities of key account management, or understanding the nuances of localization and language in a global market, this blog is your go-to resource.
I encourage lively discussion and value your insights. Your comments and experiences enrich our understanding and foster a community of learning and growth. So, as you explore the ideas and strategies shared here, I invite you to join the conversation. Share your thoughts, ask questions, and engage with fellow readers. Together, let’s embark on a journey towards enhanced business acumen and success.
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Localization Inspiration Cards
Discover the power of Localization Inspiration Cards in crafting unique value propositions. This hands-on, multi-sensory tool is designed for senior teams in the localization industry, offering a targeted approach to complex business challenges.
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PEST Analysis for the Localization Industry: An Essential Strategic Tool
Discover the pivotal role of PEST analysis in the localization industry. Uncover insights on political, economic, social, and technological factors impacting global brands and local markets.
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Reading List for B2B Sales Superstars
Discover the ultimate B2B sales reading list, featuring renowned experts and thought leaders who share invaluable insights on prospecting, lead generation, relationship building, value-based selling, and innovative sales techniques. Learn from groundbreaking books such as SPIN Selling, The Challenger Sale, and The New Strategic Selling to transform your approach to complex B2B sales situations and…
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Break the Ice at Your Next Corporate Workshop
Create a successful and engaging corporate workshop by breaking the ice with effective icebreakers. Learn what an icebreaker is, why it’s important, and get examples of icebreakers for the corporate environment. Discover the benefits of using an external facilitator and explore the advantages and disadvantages of online versus in-person workshops. With these tips and strategies,…
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Ten Ideas for Corporate Workshops
Looking for ideas to improve employee engagement and enhance productivity in your organisation? Check out our article featuring ten corporate workshop topics, including time management, diversity and inclusion, stress management, and more, that can help you achieve your goals. Add these workshops to your company’s schedule to bring new energy to your brainstorming and project-based…
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The 3-12-6 planning framework
The importance of effective planning and the steps involved, including defining SMART objectives, analysing the internal and external environment, developing strategies and action plans, and monitoring progress. Provides examples of corporate objectives using the 3-12-6 planning framework and highlights the importance of following a logical sequence when setting goals.
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Maximise LSP Sales with SPIN Selling
The importance of having a sales process for success in localization. Introduces the SPIN Selling process developed by Neil Rackham. SPIN stands for Situation, Problem, Implication, and Need-Payoff, and the process focuses on understanding the needs and motivations of the buyer. Shows guidance on how to apply SPIN Selling to the localization industry and provides…
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A Guide to Planning a Corporate Workshop
Learn the key steps and tips for planning and organising a successful corporate workshop. From defining the purpose and audience to setting goals and promoting the event, this guide will help you ensure a productive and effective workshop
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Create Sales Copy for your LSP
An explanation of how to create sales copy for a language services company. Uses the Problem Agitate Solution (PAS) method and shows examples. The PAS method is an effective way to communicate a message concisely and clearly. It can be used in a wide range of writing contexts, from business documents to marketing materials, and…