Latest Blog Posts
Welcome to my blog, where the art and science of sales, marketing, key account management, localization, language, and management converge. Here, I delve into the intricacies of these disciplines, leveraging my extensive experience as a consultant and educator to bring you insights that can transform the way you approach your business. Whether it’s refining your sales strategy, mastering the art of marketing, navigating the complexities of key account management, or understanding the nuances of localization and language in a global market, this blog is your go-to resource.
I encourage lively discussion and value your insights. Your comments and experiences enrich our understanding and foster a community of learning and growth. So, as you explore the ideas and strategies shared here, I invite you to join the conversation. Share your thoughts, ask questions, and engage with fellow readers. Together, let’s embark on a journey towards enhanced business acumen and success.
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The 3-12-6 planning framework
The importance of effective planning and the steps involved, including defining SMART objectives, analysing the internal and external environment, developing strategies and action plans, and monitoring progress. Provides examples of corporate objectives using the 3-12-6 planning framework and highlights the importance of following a logical sequence when setting goals.
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Maximise LSP Sales with SPIN Selling
The importance of having a sales process for success in localization. Introduces the SPIN Selling process developed by Neil Rackham. SPIN stands for Situation, Problem, Implication, and Need-Payoff, and the process focuses on understanding the needs and motivations of the buyer. Shows guidance on how to apply SPIN Selling to the localization industry and provides…
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A Guide to Planning a Corporate Workshop
Learn the key steps and tips for planning and organising a successful corporate workshop. From defining the purpose and audience to setting goals and promoting the event, this guide will help you ensure a productive and effective workshop
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Create Sales Copy for your LSP
An explanation of how to create sales copy for a language services company. Uses the Problem Agitate Solution (PAS) method and shows examples. The PAS method is an effective way to communicate a message concisely and clearly. It can be used in a wide range of writing contexts, from business documents to marketing materials, and…
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Using Swot Analysis at Work
Learn the basics of SWOT Analysis and how to use it to evaluate your business strategy in this comprehensive blog post. Discover the strengths, weaknesses, opportunities, and threats that can impact your company’s success and learn how to develop a plan to address them.
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Motivation and Time Management
Learn how to prioritize tasks and increase productivity with the Eisenhower Matrix, a simple yet powerful time management tool named after President Dwight D. Eisenhower. Discover how to categorize tasks into urgent and important, important but not urgent, urgent but not important, and not urgent or important.
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Financial Ratios Cheat Sheet
A quick and easy reference guide for understanding financial ratios with our comprehensive cheat sheet. Learn how to calculate and analyze key ratios such as P/E, ROA, and Debt-to-Equity to gain a deeper insight into a company’s financial health and performance. Perfect for investors, financial analysts, and business students.
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Management Quotes to Inspire your Team
Discover a collection of powerful and inspiring management quotes from some of the greatest leaders and thinkers of our time. Learn from the wisdom of Steve Jobs, Warren Buffett, Peter Drucker and more, and use these quotes to motivate and guide your team towards success.
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Listen to the Conquer New Markets Podcast
Conquer New Markets is a podcast for entrepreneurs and senior managers who want to grow their business opportunities aboard. It shares practical tips, dives deep into the personal stories that drive entrepreneurs and debates what makes international communication possible.