Consulting
Localization consulting
Much of my work is in the language industry. I was Treasurer of ELIA and of the ALC, many of my clients are language companies, and a lot of what I write here is about the industry and how AI is changing it.
For language companies
If you run a translation or localisation company, I can help with the parts of the business that decide whether you grow:
- Growth and structure. Knowing which stage of growth you're at, and preparing for the next one before it arrives.
- Sales and key accounts. Winning and growing the clients that matter, with methods like SPIN Selling and proper account planning.
- Value and pricing. Selling on value when clients compare you on price per word.
- AI. Working out what AI changes for your services, your margins and your team, and what it doesn't.
For companies buying localisation
If you buy translation and localisation, I can help you choose and manage language partners, write a request for proposal that gets useful answers, and decide where AI translation fits.
How it works
Usually it starts with a conversation about where you are and what you want to change. From there it might be a workshop with your team, a piece of strategy work, or ongoing support. I work through BRXconsults, my own company.