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Richard Brooks

Richard Brooks

Reading List for B2B Sales Superstars

Discover the ultimate B2B sales reading list, featuring renowned experts and thought leaders who share invaluable insights on prospecting, lead generation, relationship building, value-based selling, and innovative sales techniques. Learn from groundbreaking books such as SPIN Selling, The Challenger Sale, and The New Strategic Selling to transform your approach to complex B2B sales situations and create lasting value for your customers.

Break the Ice at Your Next Corporate Workshop

Create a successful and engaging corporate workshop by breaking the ice with effective icebreakers. Learn what an icebreaker is, why it's important, and get examples of icebreakers for the corporate environment. Discover the benefits of using an external facilitator and explore the advantages and disadvantages of online versus in-person workshops. With these tips and strategies, you can set the stage for a positive and productive corporate workshop experience.

Ten Ideas for Corporate Workshops

Looking for ideas to improve employee engagement and enhance productivity in your organisation? Check out our article featuring ten corporate workshop topics, including time management, diversity and inclusion, stress management, and more, that can help you achieve your goals. Add these workshops to your company's schedule to bring new energy to your brainstorming and project-based meetings.

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The 3-12-6 planning framework

The importance of effective planning and the steps involved, including defining SMART objectives, analysing the internal and external environment, developing strategies and action plans, and monitoring progress. Provides examples of corporate objectives using the 3-12-6 planning framework and highlights the importance of following a logical sequence when setting goals.

Maximise LSP Sales with SPIN Selling

The importance of having a sales process for success in localization. Introduces the SPIN Selling process developed by Neil Rackham. SPIN stands for Situation, Problem, Implication, and Need-Payoff, and the process focuses on understanding the needs and motivations of the buyer. Shows guidance on how to apply SPIN Selling to the localization industry and provides sample situation and problem questions for use in sales meetings.

A Guide to Planning a Corporate Workshop

Learn the key steps and tips for planning and organising a successful corporate workshop. From defining the purpose and audience to setting goals and promoting the event, this guide will help you ensure a productive and effective workshop

Create Sales Copy for your LSP

An explanation of how to create sales copy for a language services company. Uses the Problem Agitate Solution (PAS) method and shows examples. The PAS method is an effective way to communicate a message concisely and clearly. It can be used in a wide range of writing contexts, from business documents to marketing materials, and enables readers to quickly understand the problem and potential solutions.

Using Swot Analysis at Work

Learn the basics of SWOT Analysis and how to use it to evaluate your business strategy in this comprehensive blog post. Discover the strengths, weaknesses, opportunities, and threats that can impact your company's success and learn how to develop a plan to address them.

Motivation and Time Management

Learn how to prioritize tasks and increase productivity with the Eisenhower Matrix, a simple yet powerful time management tool named after President Dwight D. Eisenhower. Discover how to categorize tasks into urgent and important, important but not urgent, urgent but not important, and not urgent or important.

Financial Ratios Cheat Sheet

A quick and easy reference guide for understanding financial ratios with our comprehensive cheat sheet. Learn how to calculate and analyze key ratios such as P/E, ROA, and Debt-to-Equity to gain a deeper insight into a company's financial health and performance. Perfect for investors, financial analysts, and business students.

Management Quotes to Inspire your Team

Discover a collection of powerful and inspiring management quotes from some of the greatest leaders and thinkers of our time. Learn from the wisdom of Steve Jobs, Warren Buffett, Peter Drucker and more, and use these quotes to motivate and guide your team towards success.

Listen to the Conquer New Markets Podcast

Conquer New Markets is a podcast for entrepreneurs and senior managers who want to grow their business opportunities aboard. It shares practical tips, dives deep into the personal stories that drive entrepreneurs and debates what makes international communication possible.