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Richard Brooks

Richard Brooks

How to use Gartner’s Hype Cycle

The Gartner Hype Cycle and how it can help businesses understand and evaluate new technologies. It tracks the maturity, adoption, and societal impact of specific technologies, and can be used as a tool for decision-making and strategic planning.

PESTLE Analysis to Study the Macro Environment

A management tool used to summarise the macro-environmental factors that may impact an organisation. Here I explain what PESTLE analysis is and how it can be used to identify potential opportunities and threats in the external environment.

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