Richard Brooks
My thoughts on business, value, and how AI is changing both.
Thirty years running companies, teaching key account management at Cranfield, two books. I write from experience, not the handbook. More about me.
Latest essay
Don't be very good at a bad strategy
A simple grid from Cranfield's Malcolm McDonald splits businesses into those that thrive, survive, die slowly and die quickly. AI agents make every business faster at whatever it is already doing. A Q&A on why that makes strategy matter more than ever.
Figure 1
Four ways to run a business
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Books
Creating Customer Value Propositions with AI
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