Was very lucky to share some time with industry legend Levent Yildizgoren on his Conquer New Markets podcast. He’s a great host and I’m very grateful for a very open and honest conversation. Could have spoken to him for hours – The Joe Rogan and Lex Fridman Podcasts had better watch out.
Conquer New Markets is a podcast for entrepreneurs and senior managers who want to grow their business opportunities aboard. It shares practical tips, dives deep into the personal stories that drive entrepreneurs and debates what makes international communication possible.
In my episode we spoke about how I started my career and some of the things I learnt along the way. It’s a story of someone who worked for 30 years in the localisation industry, grew a localisation company, bought a localisation company and now invests time and money in all sorts of other ventures. I know I’m biassed but it’s well worth listening to (especially if you work in the localisation/translation industry), to help convince you to listen here are some of the highlights.
- Don’t sell Popeye the spinach, sell him the outcome of eating the spinach.
- Without sales nothing happens.
- It all makes sense looking backwards.
- Culture eats strategy for lunch. You can take a great product into a new region but if you don’t get the culture aligned correctly at best it’s funny, at worst it’s offensive and destroys brand value.
- The most successful sales people are genuine, authentic and know their topic.
- Managing a multigenerational family business has unique challenges.
- Invest in yourself first, always be learning. A successful business needs capital, resources and a successful entrepreneur.
- Digitally speaking, companies have no excuse not to be international from day one if they embrace localization early on.
- We’re all on a journey. Be kind.
Book me on your podcast
To have me on your show, feel free to reach out. I speak on topics such as entrepreneurism, B2B sales, key account management and investing strategies.
All my contact details are on the contact me page on this site.
Podcast Recommendations
There are thousands of podcasts about business and entrepreneurship. If you’re new to this medium it’s difficult to know where to start. I’ve listened to lots of these, here are five that are a great starting point.
HBR IdeaCast. A weekly podcast features the leading thinkers in business and management. With Alison Beard and Curt Nickish looking at topics like how CEOs can drive sales or kill deals, management issues, burnout, networking and family businesses. It’s only 30 mins so it can fit into most people’s day.
The Tim Ferriss Show. I’m sure you’ve read the 4 hour work week. This podcast is very popular and has a wide variety of guests. Tim covers business tips, winning strategies, book recommendations and lifestyle hacks.
The GaryVee Audio Experience. This guy can be annoying but it is one of the most popular podcasts in this space. It is a selection of his best speeches, interviews, Q&As and thoughts on business. Listener advisory on this one.
The Strategy Hour. Hosted by the founders of Think Creative Collective, they help creative entrepreneurs achieve success. Includes free insights through the hosts’ own expertise and interviews with top creatives, it’s a great listen for any entrepreneur trying to think outside the box. How I Built This. Here are some of the stories behind the world’s best-known companies. Guy Raz dives in and explores innovators, entrepreneurs, and idealists. Always a great story about creating and establishing a business.
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